Civic / Cyber Safety
AI Beauty Tech / AR Commerce
Project B Safe is a digital initiative developed for Kerala Cyber Police to support victims of online image abuse. The platform provides a safe, empathetic, and structured way for users to report incidents, request image takedowns, and monitor the progress of their cases, demonstrating how thoughtful design can create meaningful social impact.
LEVEL 01 / CHALLENGE
Reporting Without Re-Trauma
Victims of online image abuse often face emotional distress while navigating complex reporting procedures spread across multiple channels. Existing systems lacked clarity, reassurance, and accessibility, making an already difficult experience even more overwhelming. The challenge was to design a platform that prioritized empathy alongside functionality.
LEVEL 02 / SOLUTION
A Secure Cyber Support Flow
Designed an empathy-first reporting platform that guides users through every stage of the reporting journey with clear language, supportive interactions, and intuitive workflows. The platform simplified evidence submission, case tracking, and communication with authorities while ensuring users always understood their progress and next steps.
LEVEL 03 / OUTCOME
MISSION CLEAR
The platform demonstrated how thoughtful UX can address sensitive social issues with compassion. By reducing cognitive stress and providing a supportive reporting experience, Project B Safe empowered users to seek help confidently while strengthening trust in digital public services and creating meaningful social impact through design.